Google Search Advertising Antitrust Collective Action in the UK
Google · Search advertising, mobile operating systems, and app distribution · Ongoing Litigation
About this case
The proposed opt-out collective action alleges that Google overcharged UK businesses for online advertising and abused dominance involving mobile operating systems, app distribution, and search advertising. The Competition Appeal Tribunal allowed the claim to proceed toward a later merits trial after rejecting Google's attempt to stop it; the ruling did not determine that Google violated the law.
Case overview
- Defendant company
- Product or service
- Search advertising, mobile operating systems, and app distribution
- Case name
- Or Brook Class Representative Limited v Google
- Court case number
- 1720/7/7/25
- Case status
- Ongoing Litigation
- Lawsuit type
- Antitrust
- Reported harm
- Competition Pricing
Participation information
Automatic inclusion and opt-out process
Eligible U.K. businesses are automatically included in the collective proceedings unless they opt out.
- Type
- Other
- Reported proof requirement
- No
Settlement Claim
The certified opt-out class concerns advertisers and UK businesses alleging losses from Google's conduct involving mobile operating systems, app distribution, general search, and search advertising. Eligible businesses are included automatically unless they opt out.
No settlement claim form or filing deadline has been established. The proceedings were certified on an opt-out basis, so eligible class members do not need to file a claim to participate unless they choose to opt out under subsequent Tribunal directions.
- Type
- Settlement Claim
- Status
- No action required
- Reported proof requirement
- Unclear
Opt-out collective proceedings
The proceedings cover approximately 880,000 British businesses on an opt-out basis.
Covered businesses are automatically included unless they choose to opt out; the article does not provide opt-out instructions.
- Type
- Other
- Status
- No action required
- Reported proof requirement
- No
Settlement Claim
UK-domiciled organisations that purchased Google search advertising, directly or through a media agency, between 2011-01-01 and 2025-04-15 are included in the certified opt-out class, subject to the Tribunal's class definition.
No claim form or sign-up is currently required. Eligible class members are automatically included unless they opt out. A claims-validation process may be introduced later if damages or a settlement is obtained.
- Type
- Settlement Claim
- Status
- No action required
- Payout
- No settlement or payout amount has been verified. The opt-out claim seeks compensation for eligible class members; if damages or a settlement are obtained, a later claims-validation process is expected to determine individual payments.
- Reported proof requirement
- No
Settlement Claim
UK-domiciled organisations that purchased Google search advertising during the relevant claim period—identified on the official claim site as 2011-01-01 through 2025-04-15—are potentially covered. The claim concerns alleged overcharging and anti-competitive conduct involving Google Search advertising, general search, mobile operating systems, and app distribution.
No claim form or sign-up is currently required. The proceedings were certified on an opt-out basis, so qualifying class members are automatically included unless they later opt out. Further formal notices and any opt-out process are to follow.
- Type
- Settlement Claim
- Status
- No action required
- Payout
- This is ongoing opt-out litigation, not a completed settlement. Eligible class members are automatically included and may later seek their share of any damages or settlement if the claim succeeds; recovery is not guaranteed, and a claims-validation process is expected to be developed later.
- Reported proof requirement
- No
Sources
- UK consumer claims alleging Google search advertising dominance abuse
Crypto Briefing ·
- Google Online Advertising Antitrust Class Action
Insurance Journal ·
- Google Search Advertising Competition Class Action
PYMNTS.com ·
- Google Search Advertising Antitrust Class Action
Claims Journal ·
- Google Search Advertising Antitrust Class Action
Bloomberg Business ·
- Google Search Advertising Antitrust Collective Action in the UK
Android Headlines ·