NCAA, Big Ten Network, and Big Ten Conference
NCAA and Big Ten sports broadcasts, archived footage, merchandise, and promotional content using athletes’ names, images, and likenesses
Former University of Michigan Football Players’ Publicity-Rights Class Action
Ongoing Litigation
Four former University of Michigan football players allege that the NCAA, Big Ten Network, and Big Ten Conference used athletes’ names, images, and likenesses in broadcasts, archived footage, merchandise, and promotional content without compensation, and that NCAA rules restricted athletes’ publicity rights. The proposed class action is currently on appeal in the Sixth Circuit under Case No. 26-1890, following its filing in the district court in 2024.
Case updates and reports
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