Dr. Squatch Natural-Product Labeling Class Action Settlement
Dr. Squatch · Soaps, shampoos, deodorants, and other personal care products labeled as natural · Settlement Reached
About this case
A class-action lawsuit in California Superior Court alleges that Dr. Squatch marketed soaps, shampoos, deodorants, and other personal care products as “natural” despite containing synthetic ingredients. Dr. Squatch denies wrongdoing and has agreed to a $9 million settlement, subject to final court approval.
Case overview
- Defendant company
- Dr. Squatch
- Product or service
- Soaps, shampoos, deodorants, and other personal care products labeled as natural
- Case status
- Settlement Reached
- Lawsuit type
- Consumer
- Reported harm
- False Advertising
Important dates
- Settlement Claim Submission
Participation information
Settlement Claim Submission
People in the United States who purchased qualifying Dr. Squatch products labeled as “natural” between November 1, 2018, and August 29, 2026.
Submit a claim form online through the official settlement website or by mail to the settlement administrator. Payments are calculated at $0.50 per eligible product, subject to the stated proof-of-purchase limits and possible pro rata adjustment.
- Type
- Settlement Claim
- Status
- Open
- Total settlement amount
- $9,000,000
- Amount per claim
- $0.5
- Payout
- Up to $2.50 without proof of purchase, up to $10.00 with proof of purchase for additional products, and up to $12.50 per household for combined claims, subject to possible pro rata adjustment.
- Reported proof requirement
- No